GPARENCY / PUBLIC PROPERTY DATA / COMMERCIAL REAL ESTATE
Building property profiles for better investment decisions
A property photo can catch your eye. It takes more than that to make an investment decision. I helped GPARENCY bring useful public data into its commercial real estate marketplace.
PRODUCT DESIGN / MAIN DESIGNER / SEPT 2022 TO FEB 2023 / B2B MARKETPLACE
01 / THE CHALLENGE
A listing wasn’t enough to make the next move.
Investors needed ownership, sales, and financing history to evaluate a property, but our cards offered too little context. The team saw people browsing without moving into the lender or financing flows. We wanted to make the marketplace more useful during that research, not just another place to look at listings.
01 / THE CHALLENGE
A listing wasn’t enough to make the next move.
Investors needed ownership, sales, and financing history to evaluate a property, but our cards offered too little context. The team saw people browsing without moving into the lender or financing flows. We wanted to make the marketplace more useful during that research, not just another place to look at listings.
MY CONTRIBUTION
From early concepts to the handoff.
I was the main designer, exploring concepts, presenting to leadership, and preparing the final designs for development. I worked with the Head of Design, product manager, CDO, CPO, and seven engineers to fit a much richer set of information into the existing experience.
MY CONTRIBUTION
From early concepts to the handoff.
I was the main designer, exploring concepts, presenting to leadership, and preparing the final designs for development. I worked with the Head of Design, product manager, CDO, CPO, and seven engineers to fit a much richer set of information into the existing experience.
02 / FINDING THE MIDDLE GROUND
More room for data. Without losing the map.
Design favored a separate page with room for more than 40 data fields. Product wanted to keep people in the marketplace and ship sooner. We landed on a hybrid: key public data inside the property card, plus a separate page for a fuller view. Fields without values stayed off the card to reduce clutter, while the detailed page kept a consistent set of fields.
02 / FINDING THE MIDDLE GROUND
More room for data. Without losing the map.
Design favored a separate page with room for more than 40 data fields. Product wanted to keep people in the marketplace and ship sooner. We landed on a hybrid: key public data inside the property card, plus a separate page for a fuller view. Fields without values stayed off the card to reduce clutter, while the detailed page kept a consistent set of fields.
EARLY DIRECTION / A DEDICATED DATA PAGE
EARLY DIRECTION / DATA WITHIN THE MAP
03 / MAKING THE DATA EASIER TO READ
More information. Less visual noise.
I combined general property data with listing details to reduce the number of tabs, moved the address into a clear header, and separated listing information from public records. Our new design system gave the tabs, icons, and buttons consistent styling, so the added information had a clearer structure instead of competing for attention.
03 / MAKING THE DATA EASIER TO READ
More information. Less visual noise.
I combined general property data with listing details to reduce the number of tabs, moved the address into a clear header, and separated listing information from public records. Our new design system gave the tabs, icons, and buttons consistent styling, so the added information had a clearer structure instead of competing for attention.
BEFORE & AFTER / CLEARER HIERARCHY AND CONSISTENT CONTROLS
A SMALL BUT IMPORTANT CALL
Building trust into the property profile.
I aligned the interface’s trust signals with the data we could reliably maintain, keeping property information clear and credible.
A SMALL BUT IMPORTANT CALL
Building trust into the property profile.
I aligned the interface’s trust signals with the data we could reliably maintain, keeping property information clear and credible.
04 / GETTING IT BUILT
The handoff needed more than polished screens.
I documented design specs, screen flows, and edge cases in Figma so engineers could see how the feature should behave, not just how it should look. That included different listing states, address lengths, scrolling, and tab behavior. The goal was to answer the predictable questions before they became another round of back-and-forth.
04 / GETTING IT BUILT
The handoff needed more than polished screens.
I documented design specs, screen flows, and edge cases in Figma so engineers could see how the feature should behave, not just how it should look. That included different listing states, address lengths, scrolling, and tab behavior. The goal was to answer the predictable questions before they became another round of back-and-forth.
05 / PRODUCT IMPACT
Supporting GPARENCY’s growth.
I designed and launched core experiences for GPARENCY’s B2B commercial real estate marketplace, contributing to 50% month-over-month revenue growth, $2M in funding, and growth to 200+ annual memberships.
05 / PRODUCT IMPACT
Supporting GPARENCY’s growth.
I designed and launched core experiences for GPARENCY’s B2B commercial real estate marketplace, contributing to 50% month-over-month revenue growth, $2M in funding, and growth to 200+ annual memberships.
50%
MONTH-OVER-MONTH REVENUE GROWTH
$2M
FUNDING RAISED
200+
ANNUAL MEMBERSHIPS
Property details shown are anonymized.